U.S. CONSUMER SNAPSHOT
CHRISTIAN APPAREL AND GIFT GIVING STATISTICS
The latest sourced figures on Christian affiliation, religious practice, and the retail context around seasonal gifting.
Last updated August 21, 2026
A useful starting point for faith-forward retail
Faith apparel sits where personal belief, everyday style, and gifting meet. The figures below offer a compact view of the U.S. audience and retail moments that shape that space.
Every figure links to its original publisher and names the date of the source. Use the individual links when citing a specific statistic.
62%
of U.S. adults identify as Christian
Pew Research Center's 2023-24 Religious Landscape Study found 40% identify as Protestant, 19% as Catholic, and 3% as other Christian traditions.
Pew Research Center, February 26, 202544%
of U.S. adults say they pray daily
The same 2023-24 study found this measure has remained between 44% and 46% since 2021.
Pew Research Center, February 26, 202533%
attend religious services at least monthly
Since 2020, the share of U.S. adults attending at least monthly has stayed in the low 30% range.
Pew Research Center, February 26, 202545%
of adults ages 18 to 29 identify as Christian
Pew's 2023-24 study shows a marked age difference: 45% of adults ages 18 to 29 identify as Christian, compared with 80% of adults 74 and older.
Pew Research Center, February 26, 202542%
of U.S. Christians live in the South
Pew's 2023-24 Religious Landscape Study identifies the South as home to the largest share of Christians in the country.
Pew Research Center, February 26, 202535%
have changed religions since childhood
Pew reports that switching has contributed to gains among religiously unaffiliated adults and losses among Christian groups.
Pew Research Center, February 26, 2025$1.01T-$1.02T
was NRF's 2025 U.S. holiday sales forecast
The National Retail Federation forecast November and December 2025 retail sales to rise 3.7% to 4.2% over 2024, excluding automobiles, gasoline, and restaurants.
National Retail Federation, November 6, 20254.3%
holiday sales growth reported for 2024
NRF reported that 2024 holiday sales reached $976.1 billion, up 4.3% from 2023.
National Retail Federation, November 6, 2025Sources and scope
This page combines U.S. religious landscape research from Pew Research Center with National Retail Federation reporting on the 2025 winter holiday retail season. It does not claim to measure a separate Christian apparel market.
Cite this page
Offscript Apparel Co, "Christian Apparel and Gift Giving Statistics," updated August 21, 2026, https://offscriptapparelco.com/faith-apparel-statistics
For an individual figure, link directly to its source and use the anchor above to point readers to the relevant statistic.
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